Online Marketing Deployment
CDG are conscious that a website is only as effective as how well it produces sales leads. We spend many hours researching SEO tactics so that you "The Customer" benefit from our vast knowledge and we deploy these tactics with your new website design in mind. CDG's cutting edge development process ensures that all best practice SEO rules are incorporated into the mix so ultimately you receive higher rankings for your key phrases chosen.
We ensure the following best practice principles are adopted.
• Key-phrase in URL : With the exception of the home page, target key-phrase will be inserted in the URL and a 301 re-direct will be applied as required.
• Key-phrase in Title tag : Target key-phrase will be included in the Title tag.
• Key-phrase in Description Tag : A description tag will be created, which will include the target key- phrase and be compatible with client collateral.
• Key-phrase in ALT Tags : The target key-phrase will be included in ALT tags for all images or graphics, if they are present.
• Key-phrase in H1 Heading : The target key-phrase will be included in at least one heading per page.
• Internal Link Structure Subset : We will create an internal link structure subset whereby the home page and each of the other appropriate web pages
will have key-phrase with anchor-text based links to each other.
• XML Site Map : We ensure that a dynamic XML site map exists for the site and that it is registered with Google.
• Competitive Links Comparison : We complete a links comparison with your top three competitors.
• Site level considerations : We check and comment on site level considerations given target geography (local county domain name registration and hosting)
• Sample Recommended Directories : Provide list of five key directories that client should register for.