CDG SEO Sample Report: www.ireland.com

Sample Report: www.ireland.com

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Excellent

Amount of content

There is an appropriate amount of text on this website (average of 164 words per page).

Number of words

Number of words in website.

32,783

Words per page

Average number of words per page.

164

Too many words

Number of pages with too many words on.

0 of 200 (0.0%)

Too few words

Number of pages with too few words on.

0 of 200 (0.0%)

Excellent

File usage

The files in this website are small, making webpages quick to download.

On average pages take 0.8 seconds to download on a 512k Broadband (approx 36.6k / sec) connection. 161 files were found in this website.

One MIME type appears to be incorrectly setup on the webserver (text/javascript was returned for application/x-javascript). Incorrect MIME types may confuse some web browsers or agents, resulting in missing, incorrectly displayed or non-indexed content.

Technical recommendations

Map the necessary file extensions to the correct MIME type on the webserver.

Page sizes

Summary of the average size of each webpage.

Time to download

Summary of the average time to download each webpage.

Table of files

Table of all file types and sizes found.

File count

Number of files found on site.

161

Website size

Total size of all files found in website.

3.0mb

Average files per page

Average number of files per webpage.

9.2

Average page size

Average size of all pages in website.

30k

Average download seconds

Average time in seconds to download a webpage.

0.8

Excellent

Flash usage

Flash animation was found on 92.0% of pages. All Flash was used appropriately.

Search engines and users without Flash should be able to make some or full use of this website.

Flash detection appears to be used appropriately throughout.

Flash usage

Summary of the use of Flash for all webpages.

Include Flash

Proportion of pages featuring Flash.

92 of 100 (92.0%)

Number of Flash animations

Number of Flash animations.

177

Number of Flash detections

Number of Flash detections recognised.

Requires Flash

Proportion of pages requiring Flash.

0 of 100 (0.0%)

Excellent

Number of pages

100 webpages were found (I was looking for up to 100 pages).

I actually found 825 pages in total, but I can't be sure if they're genuine as I never downloaded them. For this test I was asked to stop after 100 pages.

Number of pages

100

Looking for pages

100

Number of possible pages found

825

Excellent

Site Structure

The first 100 pages of this website have a shallow page structure. The average page is 1.3 clicks away from the homepage.

The deepest pages are 2 clicks away from the homepage.

Because I haven't tested all of the pages in this website, this information may not be representative. For more accurate details, re-test this site with a higher number of pages.

Page distribution

Breakdown of number of pages at each depth level.

Average depth

Average number of clicks from homepage to any other page.

1.3

Maximum depth

Maximum number of clicks from homepage to any other page.

Distant pages

Number of pages which require 4 or more clicks from the homepage to reach.

0 of 100 (0.0%)

Excellent

Spiderability

This website appears fully spiderable via conventional methods.

This is a crucial first step for any website, as it ensures search engines, users with disabilities and users without Javascript enabled can access all of the pages. This will help search engine rankings and accessibility.

It is possible that some part of this website is non-spiderable, but that the means used to access that content is beyond my ability to detect it. (For example, a login area that I don't have details for). You can optionally choose to add these sections yourselves. Read the Help for more information.

Spiderability

Spiderable pages

Proportion of pages which can be spidered.

100 of 100 (100.0%)

Very poor

Use of keywords

The content for this site does not match the desired keywords well. The website will probably underperform on search engines for the desired keywords.

23 keywords ("ireland.com irish times news online ireland newspaper sport sports soccer rugby", "ireland.com irish times news online ireland newspaper sport sports soccer rugby", "ireland.com irish times news online ireland newspaper sport sports soccer rugby" ...) are never mentioned once in the text content for this site. Keywords that are not mentioned clearly have no chance of scoring highly.

The website does not contain enough text which matches the keywords the website is being promoted for. To rank highly in search engines it is essential to include substantial text content on the topic of the desired keywords, and emphasise those keywords properly.

The website also does not appear to emphasise keywords as well as it could. Important keywords can be more effectively promoted by putting them in page titles, headings and links. This increases their prominence to search engines and is a critical first step in Search Engine Optimisation.

Technical recommendations

Consider adding or revising text on the topic of desired keywords, or changing the keywords that this site is promoted for. Ensure that keywords and the content text broadly match.

Add more emphasis to the desired keywords, by placing them in titles (<title>), headings (<H1>, <H2> etc) and links.

Average keyword emphasis

0.51

Adequate

Metadata

42.0% of recommended metadata was found. A significant amount (37.0%) of pages do not include any metadata.

Metadata provide invisible information about the content of a page, and has a wide range of applications, particularly for search engines and website compliance. Public sector websites in particular usually have to adhere to one or more metadata standards.

description (58.0% pages missing) - A description of the page or website, this is important as search engines tend to display this text in their results pages (SERPs).

This site makes use of Dublin Core (DCMI) metadata. You can review the details in the Metadata used section.

Technical recommendations

Define appropriate metadata for all webpages. At an absolute minimum, all pages should include a description or dc.description meta tag.

Use Meta tags

Proportion of pages using any non HTTP-equiv meta tags.

63 of 100 (63.0%)

Use Keywords

Proportion of pages using meta keywords.

20 of 100 (20.0%)

Use Description

Proportion of pages using a meta description of any kind.

42 of 100 (42.0%)

Use Dublin Core

Proportion of pages using Dublin Core (DCMI) metadata.

24 of 100 (24.0%)

Use e-GMS

Proportion of pages using e-GMS metadata.

0 of 100 (0.0%)

Good

Links

Some (7.2%) of the links in this site could be defined better.

16 links are weakly described. Common weak link include 'click here' and 'read more'. These links fail to describe the content the link points to. Properly linking using one or more descriptive words (e.g. 'News', 'September 2008 financial results') benefits search engine optimisation for those words and aids accessibility.

430 links use duplicate text to point to different pages. Links should not repeat the same text to link to different pages. Usually this is a problem where a link is non-descriptive (e.g. 'More').

2 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.

Note that is is possible to change the text a link point to without changing the appearance of the link. For example, Read more could be a valid link, if you add a title description to it.

Technical recommendations

Ensure that all links either use appropriate link text, or specify appropriate text in the title attibute for the link where this is not appropriate.

Links

6,207

Weak links

Duplicate text links

430

Too long links

Good

Page titles

All pages were found to specify page titles. However, 39.0% of pages have relatively weak titles which could be improved.

Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Use titles

Proportion of pages with titles.

100 of 100 (100.0%)

Use weak titles

Proportion of page titles that could be clearly improved.

39 of 100 (39.0%)

Good

Popularity rank

This website is ranked #21,594 in the world for popularity (source: Alexa).

This is high and shows the website is very well visited.

Alexa gathers relative popularity information on all websites from a sample of browser users. Alexa's traffic rankings are for top level domains only (e.g. domain.com) - separate rankings are not possible for subpages within a domain (e.g. www.domain.com/subpage.html) or subdomains (e.g. subdomain.domain.com). About Alexa traffic rankings.

World Rank

The rank this site currently holds compared to all other sites in the world

21,594

Good

Search engine placement

This website ranks well in search engines for selected keywords.

At the moment, only one phrase is being tested. We recommend you add more phrases to test for. Generally you'll want to test between 3 to 10 key phrases that are appropriate to this website.

Technical recommendations

Determine the value of this phrase to the website. Top rankings for highly competitive phrases often require considerable investment and time to obtain. Often more specific and less competitive phrases deliver higher returns.

Consider various search engine optimisation techniques, including but not limited to:

Include plenty of relevant content on the desired subject
Keep content topical and regularly updated
Obtain quality, relevant links to the website
Ensure all pages are W3C compliant
Pay particular attention to the text content of links, page titles and headings
Consider feeding relevant syndicated content into and out of the website
Ensure all content is appropriately marked up using appropriate HTML (particularly headings)

Good

Incoming links

About 150,278 other websites were found linking to this website (4,790 quality links, out of 150,278).

The website is reasonably well linked to, although there is room for improvement.

Technical recommendations

A large number of web directories, news and affiliate websites can be encouraged to link to you for free. Over time any reasonably successful website should pick up additional links as a matter of course.

Number of links

Number of links pointing to this website (source: Yahoo.com).

150,278

Number of quality links

Number of quality links pointing to this website (source: Google.com). Google filters links more strictly for quality.

4,790

Excellent

Broken links

0.08% of links (1) appear to point to pages which do not exist. One link is definitely broken.

Note that some pages could be redirecting from the missing page using a 'dirty' method, e.g. a Javascript reload or Meta Refresh. The page would not appear to be missing to average web browsers, but those without the required technology (e.g. Javascript) would be unable to access the content.

Technical recommendations

Test all links and ensure that missing content redirects 'cleanly' (i.e. using a HTTP Location header).

Broken links

Number of broken links found on site.

1 of 1,283 (0.1%)

Excellent

Redirections

2 client-side redirections were found on this website (using Meta Refreshes).

Client-side redirections generally break the Back button - when users click Back they are stuck on the current page. This can frustrate users and prevent them from finding their way around a site.

There is almost never a reason to use client-side redirections, as the same functionality can be carried out using server-side redirections, without any problems.

Technical recommendations

Replace client-side redirections with server-side redirections (i.e. send a HTTP response defining the Location header) wherever possible.

Number of redirections

Number of redirections found in website.

Number of Meta Refresh redirections

Number of Meta Refresh redirections found in website.

Number of Javascript redirections

Number of Javascript redirections found in website.

Excellent

Headings

A very small number (3.0%) of pages do not use defined headings.

Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Technical recommendations

Define meaningful headings for all webpages (<H1>, <H2> etc).

No of headings

Number of headings in website.

1,401

Use headings

Proportion of pages using headings.

97 of 100 (97.0%)

Bad headings

Proportion of headings which are empty or invalid.

0 of 1,401 (0.0%)

Excellent

CSS usage

4.0% of this website appear to use tables for layout (an outdated technique for implementing webpages).

98.0% of pages use external stylesheets. External stylesheets are considered best practice for ensuring sites are maintainable and quick to load.

Note: if external CSS files are loaded dynamically by Javascript, it will be impossible to detect them - this is considered bad practice.

Technical recommendations

Consider rewriting the website to use Cascading Stylesheets (CSS) for layout.

Move embedded and inline style definitions into external stylesheets.

Use CSS

Proportion of pages using CSS.

96 of 100 (96.0%)

External stylesheets

Proportion of pages using stylesheets externally (as is best practice).

98 of 100 (98.0%)

Use overrides

Proportion of pages using a CSS override (i.e. !important).

0 of 100 (0.0%)

Styles used

Breakdown of all styles used in this website.

Excellent

Alternative text

A very small number (2.1%) of images do not have alternative text specified for users with visual disabilities.

The website may be harder to use for some disabled users, and therefore in violation of legislation in many countries (e.g. UK, US, Australia).

Also 0.0% of text equivalents do not appear to be appropriate (for example, reading "click here" to blind users).

An image is used as a link, but does not have alternative text. Any images which are used as links should always have meaningful alternative text.

Technical recommendations

Specify text alternatives (e.g. ALT='...') for relevant images in the website, or mark them as not requiring a text equivalent. Ensure the alternative text is actually useful to people who cannot see the screen. For example, do not label an image "image" or "click here". Consider a label which describes the content of the image, such as "elderly man sitting down on a chair".

Valid ALTs

Proportion of alternative text specified in website.

1,976 of 2,019 (97.9%)

Valid but weak ALTs

Proportion of alternative text with weak descriptions.

1 of 1,976 (0.1%)

Invalid pages

Proportion of pages missing one or more ALTs.

10 of 100 (10.0%)

Excluded images

Number of images excluded from this test (e.g. Analytics tracking images).

Information

Contact details

31 different email addresses were found in this website. 38 different phone numbers were found in this website. No addresses were found in this website.

Because these contact details were detected automatically by software, it is possible some other details have been omitted.

Any email addresses that can be detected by this test are much more susceptible to spam. Spammers routinely crawl pages in a similar way to harvest new addresses to send spam to. This doesn't mean you shouldn't put email addresses on your website - but do so carefully.

Technical recommendations

Check all contact details are correct. Consider carefully what email addresses should be listed on your website, as they will be much more susceptible to spam. If an email address has been on your website for some time, there is probably little benefit from removing it.

Summary

Detail

Information

Outgoing links

442 unique outgoing links were found in this website.

There is nothing wrong with linking to external websites, but knowing what websites you link to can be useful. Some search engines may penalise your site if you link to particularly bad material (e.g. badware).

If you own a network of sites, there can be some benefit in linking between them.

Number of outgoing links

Number of outgoing links in this website.

968

Number of unique outgoing links

Number of unique outgoing links in this website.

442

Good

Search Score

How effectively this website is optimised for search engines.

This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the Search Engine Optimisation (SEO) of this website - however for a full understanding you should review the individual tests listed below.

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